The Search Agency - Key Personnel


Meet The Team

Rob Wilson 



UK Managing Director


Rob is Managing Director of The Search Agency UK Ltd.





Gabrio Linari 


SEO Account Director


Gabrio is a SEO Account Director at The Search Agency UK overseeing website optimisation, including content editing, site architecture, promotions and social programs.


He has solid technical knowledge and experience with algorithmic and manual penalties. He previously worked agency side for a large international agency based in London and client side for a very competitive organisation based in Malta. Gabrio has working experience in websites design, architecture analysis, algorithmic filters & manual penalties (Panda-Penguin), mobile optimization, FreeBSD and Unix commands knowledge, SEO best-practices recommendations, CDN. SEO Tools: Google Webmaster Tools, Disavow Tool, Screaming Frog, Link Research Tools, Xenu, Search Metrics, Majestic SEO, etc.  


Over the years Gabrio has worked on Travel, Finance, Electronics, Retail, and Gambling accounts. Gabrio heads the UK SEO team with his technical expertise in architecture, strategic vision and dealing with site penalties.


Interesting Fact: He never eats at McDonald’s; he enjoys extreme training and travelling (not at the same time!)


Favourite Meat Forum Location: Five Guys



Jon Campbell 



Manager, SEM


Jon is a Paid Search Manager with over 9 years’ experience of working in Search Engine Marketing. Having worked across SEO and PPC for both large agencies and client side accounts, Jon has built up a large portfolio of clients across all verticals, most specifically B2B, Travel, Insurance, Education, Recruitment & Retail. Strong, pro-active client relationships make up the basis of Jon’s work, complimented by his strong analytic skills and deep understanding of the search market.


Jon is responsible for managing paid search campaigns and banner advertising across multiple channels including Google, Bing, Facebook and LinkedIn.


Interesting Fact: Once ran the Nike 10k severely hung over and with no training. Vowed never to run again unless a football was involved, or a bus.


Darts Name: Big Sol


Favourite Meat Forum Location: Pitt Cue (Pulled Pork with Bone Marrow Mash)





Emma Braithwaite

Senior Manager, SEM


Firdaus Haque 



Promotions and Social Strategist, SEO


Firdaus is head of promotions at The Search Agency’s UK office, overseeing and managing the promotional team to ensure strategies for our partners deliver future-proof off-page SEO tactics including link-building and social optimisation for both consumer and B2B websites. 


Firdaus has worked for businesses, agencies and web portals for over eight years, helping them to build e-commerce websites, implementing online marketing solutions and social media campaigns. He graduated in mathematical statistics and holds a postgraduate degree in business management.


Interesting Fact: Collects whistles and karabiners. Has over 230,000 followers on Pinterest


Darts Name: ‘The Hacker’



Tristan Bath 



Senior Account Executive, SEM


Tristan is a Senior Content Editor on the SEM team at The Search Agency UK Ltd. He has worked for TSA since 2011 and works closely with a widely varied portfolio of small and medium sized businesses on their PPC accounts.


Tristan is data-focused, and dedicated to making insights that reassure the clients and progress the business. Tristan has a keen eye for creating compelling ad copy and is adept at identifying unique creative that separates ads from the competition.


Tristan studied Media Studies with Digital Content Creation at Goldsmiths College.


Interesting Fact: He remains the first and only TSA UK team member to have completed Meat Liquor’s many-splendored and much-feared ‘Triple Chilli Challenge’.


Darts Name: ‘The Badman’


Favourite Meat Forum Location: Byron Burger (Byron’s legendary Triple Cheesemas Burger from Christmas ’13)



Adam Smith



 Account Manager, SEO


Adam is an SEO Account Manager for The Search Agency UK, managing SEO campaigns for a variety of clients.


Adam handles strategy for on and off-site content optimisation, site architecture, promotions and social media activity. He performs in-depth analysis of SEO strategy across a breadth of industries, including finance and e-commerce, providing specific digital marketing solutions for all campaigns. Adam’s background is primarily in content production, having previous experience in digital copywriting, publishing and the editorial sector. 


Interesting Fact: Adam once took a starring role in a sold out theatre production, playing Joseph in his infant school’s Nativity play.


Darts Name: ‘Swift’


Favourite Meat Forum Location: Five Guys (Bacon Cheese Burger – with trimmings)



Adam Keyes



 Content & Promotions Executive, SEO


Adam is the Content & Promotions Executive for the SEO team, working alongside the Content team to produce external content for the use in promotional outreach conducted.


Adam has been with The Search Agency UK since September 2013 and has devised, worked on and carried out promotional strategies for a variety of industries including education, home improvement, travel, finance and e-commerce.


Interesting Fact: Adam once won a Hula Hoops competition as a child, having found a filled-in Hula Hoop.


Darts Name: ‘With Ease’


Favourite Meat Forum Location: Pitt Cue (Pulled Pork with Bone Marrow Mash)



Joe Perry



 Editorial Executive


Joe joined TSA in 2013 and works across the SEO and PPC teams, primarily providing on- and off-site content creation and consultancy services which ensure partner sites and social channels contain compelling, optimised and consistent copy.


Joe also specialises in providing user experience and architectural recommendations as well as paid account management and has with clients across a range of industries including travel, food and drink, retail, insurance, B2B and more. Joe holds a BA in English Literature with Creative Writing from Brunel University.


Interesting Fact: Joe has played into the 22nd century on Football Manager 2011 in a save which lasted from his first university term until summer 2015. 


Darts Name: ‘The Plesiosaur’


Favourite Meat Forum Location: The McDonald’s four-hamburger stack, which is made by stacking four hamburgers on top of one another.



Sarah Corney


 Content Manager


Sarah is a Content Manager on the SEO team, producing and editing optimised content for websites and social media platforms for clients across a wide range of sectors. 


Sarah has worked in the book publishing industry in both Editorial and Marketing before moving into Online Marketing where she has worked at and now The Search Agency.


Interesting Fact: Has flown a plane on her own, before swapping flying for the dizzy heights of creating SEO content. 


Favourite Meat Forum Location: Anywhere with a halloumi burger.