Consumer Experience and Conversion Path Optimisation
You’ve done all the right things to drive quality traffic to your site; employed SEM and SEO tactics, used feeds, display and social media, but how can you ensure visitors stay? And more importantly, how can you convert them into profit-driving customers?
The Search Agency has found that performance-based marketing requires tight alignment between the pre-click traffic drivers and post-click consumer experience.
Consumer experience optimisation requires a blend of creativity and hard-core number crunching. Our team of web designers, programmers, copywriters and data analysts have developed and optimised a wide range of landing pages, microsites, and full conversion paths for our clients. Account managers apply a systematic methodology to iterate multiple versions of each conversion point, analyse conversion metrics, and use the quantifiable results to determine which variation is most effective.
Our clients have called our consumer experience process “game-changing”. Indeed, The Search Agency recently conducted a study across all clients and found that, on average, TSA had increased their conversion rates by 64% by designing, testing, iterating, and optimising their customer’s post-click experience.
How does the Consumer Experience practice consistently drive these dramatic improvements in performance?
Specialised account teams
Consumer experience specialists at The Search Agency have a deep understanding of their clients’ business models, competitors, and customers.
Strategy for success
At The Search Agency we are committed to our client’s success and ongoing testing and optimisation needs. We believe that technology is only part of the solution. Testing and optimisation projects require expert planning and strategy for execution. The consumer experience specialists are trained using established best practices created from years of testing experience to create a detailed test strategy.
In-house design services
Our team of experienced graphic designers and web programmers has a deep understanding of best practices in user experience and conversion path optimisation. They will efficiently get your landing pages designed and in production, minimising the strain on your internal resources.
Customisable test platform
Consumer experience managers utilise a split A/B, concept, and multivariate testing software to identify the most effective iteration for key customer segments. Our test platform offers advantages few competing web optimisation technologies can match. While other testing services require various forms of software integration, our platform lets you run tests without any changes to your underlying web site – and with little to no IT involvement needed.
The TSA reporting platform provides updates on comparative performance to identify statistically-significant improvements in performance and remove underperforming iterations. A variety of reporting options are available for all your optimisation projects.
Integration across channels
Our consumer experience specialists align ad creatives and keywords with your SEM and display campaigns to provide a consistent brand experience and maximise message match.
The consumer experience practice has both the creative and analytical resources required to take your post-click performance to the next level. If you’re ready to make game-changing improvements in your conversion rates, contact us to learn more about consumer experience services.