Integrated Marketing Strategy from The Search Agency UK
All businesses are under increasing pressure not only to optimise the effectiveness of individual online marketing channels such as SEM, SEO, e-mail, and display, but to coordinate campaigns across multiple channels.
Increase Campaign Effectiveness
An integrated marketing programme can increase a campaign’s effectiveness while driving efficiency in overall marketing spend. Building a successful integrated marketing programme can be quite a challenge. Marketers can select from a wide array of online advertising channels, web development strategies, site optimisation techniques, and analytics platforms. And after setting the strategy, marketers have to set performance goals, execute a variety of complicated programs, measure performance across channels, and ensure a consistent brand identity. Most importantly, they must have the analytics in place to determine which strategies are driving value and which should be scaled back, revamped, or eliminated.
Solutions For Your Business
The Search Agency created the Integrated Marketing Solutions (IMS) group to help online marketers develop their cross-channel optimisation strategy and tactically manage each channel going forward to drive superior results.
The Integrated Marketing Solutions team will customise a solution for an advertiser based on their market opportunity and business objectives, with the goal of capturing unrealised value. Each engagement includes a cross-channel strategic planning process, implementation and execution of new campaigns, and a comprehensive reporting and analytics platform.