SEM – Paid Search Marketing, PPC Management and Strategy
Pay-Per-Click advertising (SEM or Search Engine Marketing) places your company’s adverts in a search engine’s sponsored listings at the top of the results page, directly targeting your prospective customers. With Pay-Per-Click, or PPC, you only pay when customers click on your advert to get to your website.
If you have never run a PPC advertising campaign before you will see that it is an effective way of driving targeted customers to your site, allowing you to achieve your goals and ensure an impressive ROI. Alternatively you may have been running a pay per click programme but found that the results have levelled off. In either situation you can turn to The Search Agency and rely on them to keep your budget in mind while achieving maximum conversion rates. PPC advertising provides advertisers with the ideal direct advertising method to support organic visibility while ensuring strong brand visibility. Additionally Pay Per Click supports short term promotion advertising and seasonal advertising initiatives.
Results: after 12 months with The Search Agency’s SEM service the average client has increased their number of sales by 190%, whilst reducing their CPA by half.
We have extensive experience in Pay-Per-Click management and can help you see measureable improvement in the number of conversions. Operating since 2004, The Search Agency has seen proven results in highly competitive verticals and industries on the web. This is due to a number of paid search marketing strategies and tools. Through our AdMax online marketing platform we are able to track pre-click and post-click metrics including clicks, impressions, reach, exposure, engagement, conversions, costs , transactions, and ROI across all online marketing channels. The numerous dashboards, reports and alerts mean our account managers and clients can devise strategies to maximise account performance by identifying opportunities and responding to challenges.
We can provide you with dedicated account teams of PPC specialists who have the expertise and commitment to ensure the greatest possible advertising return from your Pay-Per-Click campaign. The Search Agency have a proprietary bid optimisation platform which enables us to achieve maximum results on all the keywords in your account. Constant expansion of keyword variations is performed by our experienced paid search editors, after analysis of historical keyword performance. In addition, Ad titles and descriptions undergo constant testing, and are then optimised in order to improve their Quality Score. Ultimately we aim to reduce your costs while achieving a higher position for your ad and increase traffic and sales.
SEM Technology Platform
The Search Agency’s technology makes the process of managing, tracking and reporting on these words much easier, as well as making the campaigns more efficient by optimising each keyword using proprietary algorithms (calculations). Meanwhile by integrating with our clients, or partners, we ensure that client needs are well understood and properly translated in to effective paid search strategies. Breaking down the tasks of paid search management into the four disciplines of Account Management, Editorial Optimisation, Technical Integration and Analytical Understanding, allows specialists in each of these areas to deliver quality work on our clients' campaigns.
It is essential that when customers click through to your site they find it easy to buy your products or services. The Search Agency offers conversion path optimisation services to analyse the consumer experience and increase total sales and revenue. Effective and efficient Pay-Per-Click management is fundamental to the success of your website, so to ensure maximum performance contact us now.