The term Affiliate Marketing is used to describe a revenue-sharing plan where an online automated marketing programme allows Webmasters to place advertiser banner ads or buttons on their own website.
When a customer clicks the affiliate link and performs the desired action, such as makes a purchase or opts-in for downloads or newsletters on the advertiser's site, Webmasters will receive a referral fee or commission from conversions. Advertisers invest in affiliate programmes for lead generation, and, of course, sales.
Successful advertisers use Affiliate Marketing programmes to generate traffic and drive conversions. The Search Agency supports data-driven marketing, looking to propel more profitable sales and leads.
The Search Agency’s Affiliate Management services provide clients with an experienced team of affiliate management experts skilled in establishing, managing and growing our client’s affiliate marketing channel through three key service offerings:
Strategy and Planning provides clients with the setup, project plan, network and programme recommendations, and on-going strategy iteration for the client’s affiliate programme. The Optimisation service supports clients with the continuing administration of the strategy plan through the acquisition, activation, and activity of affiliates in the programme. Measurement & Reporting contributes resources to ensure the accuracy and integrity of ROI calculations for the affiliate programme.
If you want to start your own Affiliate Marketing programme, contact us for your free audit.