The Search Agency will support your performance marketing campaigns through our SEO and PPC expertise. Whether traffic is coming to your site from Paid or Earned Media sources, users will end up arriving on a landing page. Providing multiple versions of a site’s landing page with targeted copy and images for a specific audience is Landing Page Optimisation, this could make all the difference in whether or not a user converts to a customer.
Landing page testing keeps visitors on your site and helps to convert users into customers.
The primary goal of most search marketers in their online marketing efforts is to drive traffic to a website, and ultimately increase conversations. Paid Search (PPC), Search Engine Optimisation (SEO), Display Advertising, and Social Media strategies support search marketing efforts in driving quality traffic to your website, but what happens once they get there? The Internet is an ever-evolving environment and The Search Agency recognises the value of ongoing Landing Page Optimisation and testing in order to respond to a user's specific needs.
Through years of testing for our clients, The Search Agency has found that performance-based online marketing - landing page optimisation - requires a tight alignment between the pre-click traffic drivers and post-click consumer experience.
Your brand’s conversion path might consist of a single landing page, a microsite, a shopping cart, or a registration form. In any case, Landing Page Optimisation requires a combination of creativity and hard-core number crunching. Our team of web designers, copywriters, programmers, and data analysts have developed and optimised a wide range of landing pages, microsites, and full conversion paths for our clients. Our Landing Page Optimisation specialists align ad creative and keywords with your PPC and display campaigns to provide a consistent brand experience and maximise conversions.
If you're ready to use Landing Page Optimisation to deliver real results, contact us for your FREE audit today.