WHITE PAPER:  Earned Media Optimization: The Integration of SEO and Social Media


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Social Media Optimisation Services

What is Social Media Marketing?

An online media strategy is essential for all companies, especially considering that seventy-five per cent of Internet users use some form of social media, with half of them visiting social network sites on a daily basis. Indeed, Social Media Marketing (SMM) represents the latest frontier of online advertising.


Social media enables web-based and mobile technologies to turn communication into interactive dialogue. To us, social media is a valuable channel for our clients to create positive influence and engagement for their brand – ultimately resulting in customers with increased value.

What you probably don’t know…

At The Search Agency we can help you make sense of the changing landscape and implement a social network marketing plan that sees measurable results. The Search Agency has the technology, experience and partnerships in place to ensure success. For example, we are a technical partner agency of MySpace and Facebook. Our Social Media Marketing (SMM) practice includes media buying and planning across major social media platforms, as well as developing outreach programmes and a unique creative strategy.

What is Social Media Marketing all about?

Our Social Media Marketing programme is all about finding new ways to integrate Social Media and Search.


We can help your company target your customers directly and, with our wealth of creative expertise, our SMM professionals will enable you to develop the right creative strategy for success.


Success starts with full-service social media insight, strategy, activation, optimisation, and measurement services. Our dedicated team of experienced social analysts, strategists and campaign managers use process-driven strategic thinking to create powerful social media marketing programmes powered by leading-edge technology.


The Search Agency can help you generate impressive conversions. Influencing customers is vital for all companies, with sixty-seven per cent of businesses saying their customers are their most valuable source of feedback on their products and 5 of the top 10 fastest-growing web brands are user-generated.


We will work with you to produce a plan to reach and influence your valuable customers through online PR that’s simple to find and share.


The Search Agency can also manage paid ad campaigns on social networks, such as Facebook and Linkedin, that are highly targeted, optimised and customised.

If you want to see results from social media marketing and outreach, contact us now and we can audit your current strategy and provide you with more information.